BzzAgent

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🐝 Everyday influencer marketing platform

BzzAgent is a word-of-mouth media network that helps top brands attain and utilize real-world conversations among consumers. With applying research from multiple user-testing techniques, my team overhauled BzzAgent's brand identity and redesigned the product in 2015. As a designer, I created mobile-first design solutions aimed to drive brand advocacy for our clients and nurture the customer network with an engaging and rewarding experience.

Highlights

I took initiative and spearheaded the Personalization project, which addressed customer pain points in an overlooked area of the product experience. My research with customer service moderators fueled the definition of product requirements that satisfy both customers and clients. Next I used visual artifacts like wireframes to advocate for the project with business stakeholders and consult with our technology team on constraints. From there I created rounds of iterative designs and worked closely with the development team to build, test, and launch the project in an agile workflow.

BzzAgent launched Bite-Sized Bzz to engage users between campaigns with shareable, delightful activities. I collaborated with the Creative team on initial brainstorming and branding, then took on the product design with sketches, wireframes, and mockups. The idea of show-don't-tell to our mobile loving audience was then mirrored for our campaigns for CPG clients.

Abby Luke / 2021 / abby@abbyluke.com