I curate experiences by leveraging data to fuel business impact through the lens of member advocacy. My fluid, experimental process provokes continuous learning.
I’ve built up the Growth Design team at WHOOP as the first IC role then Product Design Manager. I scouted and hired 3 designers to champion the member perspective and leverage data across Growth Design as we scale. I build trust and create space for my design team by facilitating feedback loops and empowering them to make key decisions to drive projects forward. I love how my design principles of empathy and transparency overlap with collaborative ways of working.
My top-of-funnel focus seeks to welcome prospects, make a memorable first impression, and connect members to a community. These user goals plus measurable KPIs guide projects across join, gift, and refer-a-friend flows.
My scope spans the entire member lifecycle where I solve membership problems with empathy. For billing, cancellation, and reactivation flows, the goal is to be as proactive as possible and re-connect members to the value of the product.
For the wearable part of the experience, I aim to build trust, personalize, and convert. These transactional flows facilitate shopping, customizing, and purchasing in our unique hardware/software blended product.