WHOOP🚴♀️ Personalized fitness insight app + wearable
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RoleGrowth expertise
I curated experiences by leveraging data to fuel business impact through the lens of member advocacy. My fluid, experimental process provokes continuous learning. |
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Design Manager
I built up the Growth Design team at WHOOP as the first IC role then Product Design Manager. I scouted and hired 3 designers to champion the member perspective and leverage data across Growth Design as we scale. I built trust and created space for my design team by facilitating feedback loops and empowering them to make key decisions to drive projects forward. I love how my design principles of empathy and transparency overlap with collaborative ways of working. 
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ImpactLaunched new technology
I helped design, build, and launch the new WHOOP 4.0 with Any-Wear™ technology experiences for prospective and existing members, plus the new WHOOP Pro membership with shop perks and exclusive access. 
Image: WHOOP
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Image: WHOOP
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Leadership
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Acquisition team
My top-of-funnel focus sought to welcome prospects, make a memorable first impression, and connect members to a community. These user goals plus measurable KPIs guided projects across join, gift, and refer-a-friend flows. Monetization team My scope spanned the entire member lifecycle where I solved membership problems with empathy. For billing, cancellation, and reactivation flows, the goal was to be as proactive as possible and re-connect members to the value of the product. Storefront team For the wearable part of the experience, I aimed to build trust, personalize, and convert. These transactional flows facilitate shopping, customizing, and purchasing in our unique hardware/software blended product. |
