Currently at Instagram🎨 Work
As a Product Designer at Instagram, I'm helping people discover things they love— you can find my work across the app and web for Feed, Reels, Stories, and Explore. ❤️ Ethos I'm driven by principled, empathetic design. I strive to create thoughtful experiences and interfaces that balance impact for the audience and business. I'm interested in inclusivity, ethical design, and growth strategy. 👩🏼💻 Style I love creating end-to-end experiences by utilizing product thinking, interaction design, and visual finesse. I employ storytelling to visualize pathways and strategy for the product. I have a team-based approach to my workflow with cross-functional partners and apply design principles of empathy and trust to collaboration. |
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I grew my design skill set at start-ups🚴♀️ WHOOP
Fitness app + wearable valued at $3.6B in 2021 Head of the Growth Design team as Product Design Manager of 3 squads for Acquisition, Monetization, and Storefront (2020–21) 🌮 ezCater Business catering marketplace valued at $1.25B in 2019 First Growth Designer (2019–20) 📚 edX Online learning non-profit founded by MIT & Harvard First visual specialized UX/UI Designer (2017–19) 🐝 BzzAgent Everyday influencer platform during its global expansion Senior Designer leading product design (2013–17) |
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Abby Luke • 2025