Instagram

📷 Helping people discover things they love

WHOOP

🚴‍♀️ Personalized fitness insight app + wearable
See highlights →

ezCater

🌮 Connecting people with food at work
See case studies →

edX

📚 Online learning non-profit
See case studies →

BzzAgent

🐝 Everyday influencer marketing platform
See highlights →
I'm a product designer & leader driven by principled, empathetic design. I strive to create thoughtful experiences and interfaces that balance impact for the audience and business. I'm interested in inclusivity, ethical design, and growth strategy.

Currently I'm a Lead Product Designer at Instagram.

👋 I'm proud of each of my previous gigs:
  • WHOOP; Head of the Growth Design team as Product Design Manager of 3 squads for Acquisition, Monetization, and Storefront for a fitness app + wearable valued at $3.6B in 2021
  • ezCater; first Growth Designer at a business catering marketplace valued at $1.25B in 2019
  • edX; first visual specialized UX/UI Designer at an online learning non-profit founded by MIT and Harvard
  • BzzAgent; Senior Designer leading product design for influencer platform in its global expansion
  • Northeastern University; graduate with a BFA in Graphic Design in 2014

​👩🏼‍💻 I love creating end-to-end experiences by utilizing product thinking, interaction design, and visual finesse. I employ storytelling to visualize pathways and strategy for the product. I have a team-based approach to my workflow with cross-functional partners and apply design principles of empathy and trust to collaboration.

​🥑 Besides being a design sponge, I'm an avocado enthusiast and 3 time marathoner​.
A designer’s guide to organizing a job hunt
​Read article ​→
#WCW February 2020 with Abby Luke
Read interview ​→
Abby Luke / 2022 / abby@abbyluke.com